Puteri Fuadah

Junior Graphic Designer Transitioning into visual communication and design strategy, leveraging years of experience in cross-disciplinary project coordination, stakeholder communication, and strategic planning. Currently pursuing an MFA in Communications Design at Pratt Institute.

Editorial Design, Design Research & Strategy, Project Management

Editorial Design
Design Strategy
Installation
Risograph Exploration
Thesis Arc
Writing Samples

puteriafuadah@gmail.com
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Encum: an Illiterate Outlook

Encum: an Illiterate Outlook presents the experience of an illiterate woman named Encum in a village in Indonesia. It reveals the reason for her illiteracy and how she navigated her life in a world where reading is indispensable. In addition, the two typefaces used in the book were developed based on Mrs. Encum's writing as an illiterate. The book aims to convey that illiteracy is a systemic problem and that access to education is a human right.

Editorial Design, Typeface Design
Personal
2024

A photo of Mrs. Encum writing
the letters she knows.

Mrs. Encum’s writing.

Encum Typeface

In the interview with Mrs. Encum, she was willing to write the letters she knows. Later, her handwriting was transformed into a typeface. While her letters were incomplete, the missing letters were assembled using the line she created while writing other letters. Additionally, to further explore the experience of being illiterate, a writing experiment was conducted based on observations of Mrs. Encum's writing.

Thesis Arc (2025/2026)

Thesis Research Pamphlet

This book compiles research findings from the initial phase of thesis research, including desk research, zine-making experiments, documentary video exercises, and an argumentative essay. The thesis examines the importance of incorporating personal stories and lived experiences into historiography. The book printed transparent papers (velum) and films to illustrate the juxtaposition of the multiplicity of materials, archives, and narratives within a single historical event.

Design Research, Editorial Design
Personal
2025

Thesis Open Studio Installation

The installation integrated oral stories, photographic narratives, archival materials, and documentary footage to reinforce the importance of personal narrative and its historical ties. The work primarily uses transparent, see-through materials (film and resin) juxtaposed with video projection that represent how the history of a single event has many layers, drawn from personal accounts, media depictions, historiography, documentaries, and more. This project aims to reflect on the many stories that were forced to be forgotten and on how their impact continues to be carried forward. The installation was exhibited to the public on December 12, 2025, at the Pfizer Building, 7th. 630 Flushing Avenue, Brooklyn.

Projection Installation
Personal
2025

Open Studio Handouts

The handout supports the installation with resources related to the topic, along with interview excerpts with the artist and photographer Rangga Purbaya from Indonesia. It was printed on newsprint to resemble how information was widely distributed through newspapers.

Editorial Design
Personal
2025

A photo of Holly tree’s branches
and fruits during the winter.

Holly Tree as A Community

A holly tree is an evergreen that stays green year-round. Thus, it becomes a source of food and a home for various animals throughout the year. This book conveys the role of a single tree in an environment and how it interconnects with other creatures around it. The shapes of the book resemble a holly tree branch to illustrate the tree without showing a picture of it. Moreover, the Vellum paper is used to replicate the sharp edges of the holly tree’s leaves.

Bookmaking
Personal
2025

Interdependently of a Holly Tree Community

Inspired by Permaculture Guild Diagram, originally drawn by Bill Mollison, (the co-founder of the permaculture movement) that depicts a "guild" as a community of plants, animals, and microorganisms that work interdependently to create a self-sustaining ecosystem, the book informed the readers about different key roles of creatures that live with a holly tree interacts with the holly tree and among each others. Moreover, the book was bound with a thread dyed with holly-leaf dye.

Weaving the Nexus:

How the Act of Archiving Broadens Creative Networks
This project seeks to develop a strategy to attract art and design students to conduct on-site desk research at a new library and archive that they have never visited. It started with a desk and ethnographic research on an archive in New York City and developed into a design probe that is disseminated to the people who are in accordance with the new audience targeted by Asia Art Archive in America (AAAinA), which then further developed into a design concept that was created based on the findings from the design probe results and follow-up interviews.

Design Research & Strategy, Case Study
Personal
2025

A photo of AAAinA‘s facade
(Courtesy of Ingui Architecture)

Design Probe

Design Probe Response

Case Study and Design Response

SketchQuilt: Co-Creation Through Play

This project aimed to design interactive gamification tools that bridge collaboration and creative inquiry. Inspired by the Battleship board game and a traditional drawing game from Indonesia, this tool combines elements from both into a communal drawing tool that can facilitate discussions and brainstorming. In addition, the words in each axis can be adjusted depending on the discussion’s topic. Moreover, the tools were exhibited at Pratt Institutes’ Research Open House 2025, which was held on April 24, 2025 at Brooklyn Navy Yard, Building 3, 7th Floor, 63 Flushing Avenue, Brooklyn.

Research Project
Designer Partner: Hannah Kim
2025

Courtesy of Pratt Institute
Photographer: Dahlia Dandashi, pratt.edu/pcomm
Pratt’s Research Open Day 2025
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Don’t Leave Anyone Behind

This zine shared a personal experience from an epidemiologist who worked for several years in remote areas of Indonesia (the Disadvantaged, Frontier, and Outermost (3T) regions). The zine became a love letter to the people fighting for the same cause in different fields.

Design Writing, Zine
Personal
2025

Joy’s Beaming Day

Joy’s Beaming Day is a children's illustration book following the story of a little chicken named Joy as she picks birthday presents for her mother. The book also attempted to introduce color combinations for yellow as the main hue.

Illustration, Bookmaking
Personal
2025

The designing process of Ubi

Ubi Typeface

The typeface design was inspired by a handwritten shop signage on Broadway Ave. The E letter has a unique shape with a wider end, which serves as the main inspiration for the typeface's key design elements. The typeface was named Ubi after the main ingredient used in the material experimentation: a sweet potato, which is called Ubi in Bahasa Indonesia.

Typeface Design
Personal
2024

Risograph Exploration

Some explorations of RISO printing that incorporate different forms, including still-image prints and animation.

Read More about Index of Remnants

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