To apply a transformation design methodology through the process of creating a design strategy for a community in New York City.

Therefore, the project seeks to develop a strategy to attract art and design students to conduct on-site desk research at a new library and archive that they have never visited. 

A cultural probe was designed and disseminated in order to understand the behavior of AAAinA's intended new audience towards in-person/on-site research, which was then further developed into a design concept that was created based on the findings from the design probe results and follow-up interviews.